Lifestyle assistance · London & worldwide
Discreet, personalised assistance for artists, executives and high-net-worth individuals — real people with sharp instincts, backed by AI that never sleeps. Ten years of artist and executive management behind every request.
Dont Panic Love was founded by Jess Frei after more than ten years managing artists and executives across film, music, media and TV — tour schedules that moved overnight, premieres that couldn't slip, households that had to run themselves.
Today DPL pairs that human judgement with the Odokai agent platform: research, itineraries and inbox triage happen at machine speed, while every decision that matters is made by a person who knows your world. You get one number to call. Everything behind it is our problem.
The day-to-day, quietly off your plate: appointments, renewals, birthdays, the life admin that never ends.
Complex itineraries, private aviation, visas and the fifteen-minute window nobody else can find.
Couriers, taxis, deliveries, returns. If it needs to be somewhere, it gets there.
Launches, parties and red-carpet logistics — guest lists, cars, timings, the press kept exactly where you want them.
Staff, maintenance, moves and the small matter of the house being perfect before you land.
The impossible find, the sold-out table, the gift that looks like you thought about it for weeks.
Odokai agents handle research, scheduling and inbox triage at machine speed — checked by a human before it touches your world.
24/7 emergency assistance for tours, productions and lives that don't keep office hours.
An intro call or a coffee. NDA first if you want one — most clients do.
We map what “handled” looks like for you: standing requests, no-go areas, people we never contact.
A dedicated PA who knows you, plus Odokai agents for research, scheduling and triage.
You text one number. It's done. You hear about it only if you need to.
“They moved a tour's worth of logistics overnight and nobody in the press ever knew. That's the point.”
Artist managerMusic“I text one number. Flights, wardrobe, my mother's birthday — handled before I've landed.”
ExecutiveFilm & TV“The AI bit sounds like a gimmick until it rebooks your whole day in ninety seconds. Then it's just magic.”
FounderMedia“Discretion isn't a feature. It's the whole product.”Jess Frei — Founder, Dont Panic Love
Ad-hoc assistance for a shoot, a launch, a mad week. Same discretion, no commitment.
A dedicated PA who knows your world, priority response, and the full Odokai agent desk behind them.
Round-the-clock cover for tours, productions and lives that don't keep office hours.
Every engagement starts with a trial week. If it's not obviously worth it, we'll tell you.
Ten+ years managing artists and executives across film, music, media and TV. Jess has rebooked tours from airport lounges and kept premieres out of the press.
Research, itineraries, inbox triage and scheduling at machine speed — every output checked by a human before it touches your world.
A vetted little black book built over a decade: the driver who doesn't ask, the courier who doesn't post, the stylist who doesn't talk.
Four rules we don't break, written on the first page of every client plan:
One conversation is all it takes to hand it over. We'll take it from there — quietly.
NDA-first · London & worldwide · 24/7 for retainer clientsNo forms into the void — a person replies, within one working day.